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Contact About me Projects Sharona Gil Contact About me Projects Sharona Gil Contact About me Projects Sharona Gil Contact About me Projects Sharona Gil Blog Data Analysis and Chart Creation In order to analyze data and create charts, a website will be selected, and based on it the information architecture diagram, a user scenario, and the main user flows will be mapped. Selected website: https://lipameir.co.il/ 1. Information Architecture Diagram Identification of information items – list About the firm Who are the team members Practice areas of the firm Information search via: News & Publications, Facebook, LinkedIn Careers Contact English Comprehensive list of all information items that make up the system Home Page:Main navigation: Logo | About, Team, Practice Areas, News & Publications, Careers, Contact | English, LinkedIn, FacebookHero section: Creative visuals (4 branding images), accessibility pluginAbout: Short paragraphTeam: “Meet the full team” button Practice AreasRankings: Logos – Top Ranked, The Legal 500, BDI CODE, Dun’s 100, WTR – World Trademark ReviewCall to Action: Newsletter subscriptionFooter: Terms of Use, Privacy Policy, Accessibility Arrangements, Copyrights About Page:Title: AboutButton: Download firm profile Text contentLogosSub-navigation: All practice areas Team Page:Sub-navigation: All Team, Partners, Attorneys, InternsButtons: Search by name, Search by practice area All Team108 profilesOn hover: name, roleOn click (profile page):Sub-navigationHeader: Full name, roleButton: Search by nameText – Practice areas (buttons)Full-body imageArticles Partners Page45 profilesOn hover: name, roleOn click (profile page): same structure as above Attorneys Page41 profilesOn hover: name, roleOn click (profile page): same structure as above Interns Page22 profilesOn hover: name, roleOn click (profile page): same structure as above Practice Areas Page:Practice areas include:Cooperative Associations, Settlement and Agriculture, Arbitration and Mediation, Insurance, Banking and Finance, Health and Life Sciences, China and Far East Desk, Antitrust and Competition, Privacy Protection and Information Security, High-Tech and Technology, Urban Renewal – TAMA and Evacuation-Building, Insolvency and Debt Arrangements, Telecom and Information Systems Technologies, Litigation and Dispute Resolution, Mergers and Acquisitions, Tenders, Hospitality, E-Commerce and Internet, Labor Law and Employment Relations, Commercial Law, Real Estate, Environment and Climate, Cyber and Artificial Intelligence (AI), International Transactions, Intellectual Property, Defense Industries and Homeland Security, Energy Infrastructure and Project Finance, Investment Funds, Regulation and Administrative Law, Capital Markets and Securities, Corporations and Company Law, Class Actions and Derivative Claims, Automotive Sector, Planning and Construction, Aviation. Practice Area Subpage (single area):Sub-navigation: list of practice areasButton: Search by practice areaRankings (logos)News & Publications – “More publications.”Partners: Full teamRankings News & Publications Page:Filter menu: All, News, Articles, Newsletters, ConferencesButtons: Search by name, Search by practice area Content structure:All: News (articles), Articles (articles), Newsletters (articles), Conferences (articles)News – articlesArticles – articles: icon, date, title, subtitle, paragraphNewsletters – articles: icon, date, title, subtitle, paragraphConferences – articles: icon, date, title, subtitle, paragraph Careers Page:Careers sub-navigation: Attorneys, Interns, AdministrationText content Attorneys:Title, text, open position, “Submit CV” button Interns:Title, text Administration:Title, text, open position Contact Page:AddressContact formMap Information extracted from the brief: Critical Important Nice to Have Additional Functions About Team Careers Newsletter subscription Contact English Facebook Sitemap: Copyrights, Terms of Use, Privacy Policy, Accessibility Arrangements Practice Areas News & Publications LinkedIn   Call to Action Rankings (logos)     Site accessibility         Information Matrix (Preliminary Preparation for the Diagram) Level 1 Level 2 Level 3 Home Page About —   Team All Team     Partners     Attorneys     Interns   Practice Areas Cooperative Associations     Settlement and Agriculture     Arbitration and Mediation     Insurance     Banking and Finance     Health and Life Sciences     China & Far East Desk     Antitrust and Competition     Privacy Protection & Information Security     High-Tech and Technology     Urban Renewal – TAMA & Evacuation-Building     Insolvency & Debt Arrangements     Telecom & Information Systems Technologies     Litigation & Dispute Resolution     Mergers & Acquisitions     Tenders     Hospitality     E-Commerce & Internet     Labor Law & Employment Relations     Commercial Law     Real Estate     Environment & Climate     Cyber & Artificial Intelligence (AI)     International Transactions     Intellectual Property     Defense Industries & Homeland Security     Energy Infrastructure & Project Finance     Investment Funds     Regulation & Administrative Law     Capital Markets & Securities     Corporations & Company Law     Class Actions & Derivative Claims     Automotive Sector     Planning & Construction     Aviation   News & Publications All     News     Articles     Newsletters     Conferences   Careers Attorneys     Interns     Administration   Contact Address     Contact Form     Map Search / Results Page Search by Name —   Search by Practice Area — Global Navigation Facebook —   LinkedIn —   English —   Information Architecture Diagram   4. User Scenarios Scenario 1: Emma Persona: EmmaContext: Recently terminated from her job, Emma needs legal advice and support regarding labor law and employment relations. Goal: Find a lawyer or senior associate specializing in labor law to consult and possibly accompany her to the hearing. Website Areas Accessed:AboutPractice AreasTypes of Lawyers / Associates Actions Performed:Review the teamExamine specializationsSelect the lawyer or associate who will support herVerify consultation cost Success Criteria:Emma successfully books a consultation with a suitable associate at a price she can afford. Scenario 2: NaamaPersona: NaamaContext: Works at a high-tech company and needs legal support for corporate matters such as company formation, financing, grants, intellectual property, and other business processes. She received a recommendation for Lipameir & Co. Law Firm. Goal: Find a lawyer specialized in high-tech and corporate law to represent her company in various processes. Website Areas Accessed:Practice Areas Actions Performed:Review and select a lawyer with the required expertise Success Criteria:Naama successfully books a consultation with the lawyer best suited for the company’s needs. 4.1 Critical Scenario in the SystemThe critical scenario for the website is to enable users to find a suitable team member and successfully book a consultation. Key User Scenarios:Emma (individual seeking

Contact About me Projects Sharona Gil Contact About me Projects Sharona Gil Contact About me Projects Sharona Gil Contact About me Projects Sharona Gil Blog Cognitive Psychology Perception and Attention Identification of attentional processes Cognitive psychology examines how humans receive information from the environment, process it, and translate it into behavior. Because science is grounded in empirical measurement, it does not address the “soul” as a measurable entity, but rather focuses on observable behavior and the cognitive processes inferred from it. Cognition includes sensation, perception, attention, memory, and learning, and enables researchers to understand past behavior, explain present actions, and predict future behavior. In the context of user experience, these principles form the foundation for understanding user actions and anticipating their responses to interfaces, based on the assumption that a significant portion of human behavior is pre-determined and operates at a non-conscious level. Perception and attention are limited and selective resources: not all environmental stimuli are processed, and the cognitive system filters information according to relevance, intensity, context, and cognitive load. The senses register physical energy, yet perceptual experience is subjective and often prone to distortion. Attention may be conscious or unconscious, focused or broad, and is influenced both by stimulus-driven properties (bottom-up processes) and by the user’s goals and expectations (top-down processes). Understanding these mechanisms is essential for effective system design: reducing cognitive load, limiting options, emphasizing relevant information, and using motion and salient stimuli judiciously all contribute to a clear, predictable, and cognitively aligned user experience. For demonstration purposes, a screen was selected from a banking application showing the personal savings category, in which it was determined whether the screen involves: Early selection or Late selection, and Whether the process is Top-Down or Bottom-Up All the marked elements are bottom-up, as they naturally attract attention through their inherent features, such as larger size, specific icons, or visual graphs ?Want to work together Contact me 972-54-6460883+ Next Previous Site Navigation Privacy Policy Home Page Accessibility Statement Cognitive Psychology Classical conditioning Peak-End Rule Data analysis Redefining Problematic Screen Portfolio Complex Systems Modul CBS POS Usability Testing 054-6460883 sharona.gil09@gmail.com Whatsapp Linkedin Mobile-alt Envelope